Motivated to create unique desserts on the market, Zero+4 has specialized in producing gluten-free pastries for ten years. Their commitment is to offer products of the highest quality, taking care of every detail to provide a delightful multisensory experience in every dessert.
Zero+4 audience is people who consume food because of the meaning behind the brand. They consider food as a means of connection and affection.
Access to clear information about what they are eating is significant when choosing what to purchase. Although convenience is a factor they consider, environmental responsibility highly influences their decision-making.
Our challenge is to create eco-friendly packaging for ZERO+4 line desserts, that conveys the brand's values and builds a language that speaks with the target market.
We found meaning in the numerology around the brand: Zero is a circle, it represents perfection, cycles, and harmony; number 4 is the most balanced and stable, and it transmits trust. The branding and packaging are built around four characteristics we wanted to achieve.
We inspired ourselves from other vegan and healthy products, they all converge in boldness, textures, geometric forms, and pops of color.
Our concept is based on the Italian word Indefettibile, meaning without flaws. Zero+4 represents this idea through the purity that geometrical elements bring.
Color logo variation is applied to differentiate each line of mousse desserts from Zero+4
The label design for each dessert line features a pattern that highlights the main ingredient, while also incorporating the brand's logo elements to reinforce its identity.
Our goal with this packaging design is to remain simple and practical while achieving its structural functionality. Using a cylinder, we aligned the packaging and the brand's language (geometric bold forms) and created a convenient way of transportation for the company, the supermarket, and the end-user.
The lid and the bottom of the cup have rings that allow them to assemble, it's easier to set on supermarket shelves and take home by the customers.
As designers, it is our responsibility to consider sustainability as one of our main goals when creating products, choosing materials with a lower carbon footprint, and helping consumers identify these materials for easy packaging disposal. This is an essential aspect of human-centered design.
The cup is made of BillerudKorsnäs FibreForm® formed paper, it is a material that can be smoothly molded with details such as assembly rings, and the lid is crafted from compostable PLA.
To assist with recycling, Zero+4 packaging includes clear labels on the interior indicating where each part of the packaging should be placed once the product is finished.
